Module Code : 368SAM
Module Title : Strategy in Action
Assignment Number : 1
Weighting : 30 %
Word Count : 2,550 Words report (50% of module mark).
368SAM Strategy in Action Assignment 1 – Coventry University UK.

Assessment Information :
This assignment is designed to assess learning outcomes 1, 2, and 3:
1.Debate different approaches to strategic management theory.
2.Critically review and develop current themes in relation to strategy content.
3.Apply and critically evaluate strategic management theory in an international,industry and organizational context.

This is an individual assignment.

The assignment requires you to answer the following question:

Apply the PESTEL framework to an organisation of your choice and identify the key issues or trends that are making the biggest impact on the sector in which this organisation operates. Critically evaluate the usefulness of the strategic framework and provide recommendations for addressing the strategic opportunities and challenges identified through PESTEL analysis.

Note :
This Resit assignment requires you to rework on your original submission taking into consideration the feedback you have received on Moodle as well as one to one from your module leader or seminar tutor. In addition to improving your previous submission, you are also required to write a 300-word reflective account in which you discuss how you have considered the feedback on your first submission to amend your work, and how it now meets the Learning Outcomes and Criteria for Assessment.

Criteria for Assessment
This table details the weightings of the six criteria by which your work will be assessed: