Module Code: 7BUS2040
Module Title: Strategic Marketing Entrepreneurship
Weighting :- 70%
Assignment Format & Maximum Word count (consider assessment load) : Individual Launch Plan
(1200 words)
Assessment Criteria :
Learning Outcomes: Knowledge and Understanding tested in this assignment:
1. evaluate how marketing tactics should be adjusted depending on context of the organisation factors in the environment segmentation customer personas and consumer behaviour Learning Outcomes: Skills and Attributes tested in this assignment:
2. propose strategic marketing plans backed by secondary research and application of academic concepts and literature.
3. recommend financially viable business models, launch plans and roadmaps that will deliver sustained growth in response to clearly identified market opportunities.
4. critically evaluate key issues using academic concepts and literature.
7BUS2040 Strategic Marketing Entrepreneurship Assignment – UK