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May 10, 2023
  • Introduction

    The John Lewis partnership is a visionary and successful business. It begins trading in 1864 on London Oxford street. Now it grew up and became the largest Omni chain retailer in the UK. Further, John Lewis announced that it will open 10 new stores in another smaller format. Apart from this, some challenges which were faced by John Lewis is related to lack of new technology (de Lecea, Cooper and Smit, 2016). For solving this problem firm introduce new technology which helps to meet the needs of the customer. Its main aim is to keep its customer satisfied and it focuses on providing excellent services to its customer. Now John Lewis can meet this challenges and continued to succeed.

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