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      • Analyze the key concepts of Social Media and evaluate their evolution with respect to hardware, software, service provision, supply, and as a medium for advertising and communication.
      • Critically examine the impact of Social Media on Online Brand Reputation and identify opportunities and challenges for marketers in this area Indicative Content
      • Introduction to social media and Online Reputation
      • Social Media Goals and Strategy
      • The Digital Consumer
      • Influencer Marketing
      • Content Marketing
      • Social Listening
      • Crisis Management
      • Personal Branding
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