INTRODUCTION
International business strategy termed out as focussing on exportation of the products and services to abroad market and import good and resources from other countries for domestic use (Teagarden, Von Glinow and Mellahi, 2018). International business defined as business transaction that take place crosswise the national borders. In terms to spread out their customer base and to deal commodities in more international market, firm is following global plan of action purchase economies of scale to boost reach and profitability.
