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Apr 26, 2023
This week, you will write a paper with two main areas of focus. In Part I, you will assess four management orientations, and in Part II, you will pick a specific fast-food restaurant and address various issues.


Part I

Assess the four management orientations (ethnocentric, polycentric, regiocentric, and geocentric) that a company can choose before being engaged in the global market.

In your report, include the following:

Discuss each orientation type.
Explain the managerial philosophy for each management orientation.
Conduct outside research, and provide some practical evidence on the experience of successful global companies for each management orientation.
Part II

For this task, identify a global company in the fast-food restaurant industry (e.g., McDonald’s, Burger King) and address the political, economic, and social issues in its external environment. In your brief memo, include the following elements:

Explain how the conditions in the business environment will affect the company’s current global marketing activities.
Recommend marketing strategies that will help this company to overcome these issues in the future.
Length: 5-7 pages, not including title and reference pages

References: Include a minimum of 3 scholarly resources.


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Total: GBP120

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