The penalty to be applied to late course work, which will include course work where the work is graded on a pass/fail basis and it is possible to give a numerical mark, will be 5 per cent (of the eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded.

Assignment brief:

Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcome is influenced by the strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses strategy and response. There is also increasing importance of CSR is also influencing business like never seen before.

Assessment Task Description

For this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform the following tasks.

1. Jaguar Land Rover
2. Marks and Spencer
3. ASOS
4. Harrods
5. Sports Direct

1. Perform a SWOT and PESTEL analysis for chosen company.

2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the company is addressing their Strengths to negate Threats and Weakness affecting their Opportunities.

3. Recommend a suitable leadership style from Daniel Golemans (2000) leadership styles that according to you will help them meet their business objectives. Justify your choice using appropriate literature and examples.

4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research.

Reference

Goleman, D, Leadership that gets results, Harvard Business Review, March-April2000 p 82-83

Length required

3000 words Maximum

Format and Layout

Please note the following when completing your written assignment:

1. Writing:Written in English in an appropriate business/academic style
2. Focus:Focus only on the tasks set in the assignment.
3. Document format:Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
5. Research:Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected  academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

Please refer to CCCU General Assessment Grading Criteria and rubric

• Foundation
• Level 4
• Level 5
• Level 6