BE553: Describe the core issues associated with the development of international marketing strategies: Principles of International Marketing Assignment, UOE, UK

Module learning outcomes

On successful completion of the module, students will be able to:

  1. Describe the core issues associated with the development of international marketing strategies (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  2. Explain the key decisions and problems associated with developing a marketing mix in an international setting (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  3. Acquire an in-depth understanding of the theory and practice of international marketing. (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  4. Analyse the international marketing environment of an organisation (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  5. Debate international marketing issues in a group setting (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  6. Use web-based information on international marketing (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  7. Evaluate the impact of contextual influences on international marketing decision making (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
  8. Work independently and manage time effectively
  9. Work effectively in a small team on case studies and projects (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).

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