Enrolment in this unit is through a competitive scholarship application process which requires a WAM of at least 70. Successful applicants are partnered with an industry organisation where they will complete 6 months full‐time at the organisation`s site to carry out an engineering applied research project and other work assigned by the organisation. Students will receive a monthly scholarship payment from the University. This unit effectively replaces two thesis units and two elective units. Project work will be jointly supervised by an academic from the school and also a nominated industry supervisor.
Compare and contrast the concepts of business buying behaviour and consumer buying behaviour.
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