Task: BS318 Marketing Management Assignment

Objectives

The primary purpose of this assessment task is to assist students to develop skills in the application of Marketing principles and theories in the analysis of the present and future role of the Marketing functions in organizations. The assessment task encourages exploration of the effectiveness of the Marketing functions in dynamic environments and how that effectiveness should be evaluated. The secondary purpose of this assignment is to give students the opportunity to enhance their research, analysis, critical thinking and written communications skills including the identification and development of an argument.

Description

This essay should be an academic essay and must, therefore, contain an argument that is used as the structuring element of the paper. The assignment is based on the question of why is it important to have an effective functioning Marketing department within an organization that describes the impact of leadership styles and change management on
marketing business activities. The purpose of the essay is to identify the roles of Marketing Department in managing dynamic organizations.