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The initial strategic objective was to increase the digital ordering of food by 20%. The focus on SEO optimization, adding ordering and tracking mechanism to the website are among the key factors that will boost the overall digital transactions of AMC. One of the strategic objectives has been to strengthen the print media promotion. The inclusion of prominent newspapers will support the objective. The strengthening of social media presence has been among the key objectives. The inclusion of dedicated digital marketing team will help to achieve the objective. The overall impact of the marketing activities will collectively increase the overall revenues of the organization by 25% in the next one financial year.
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