Task 2 – Develop and apply knowledge of marketing communications industry.

You will work conduct research on a marketing communication industry of your choice, in order to develop a career plan and self-promotion piece for a possible role in the industry.

To complete this task, please refer to Appendix 1 – Relevant legislation and regulation.

This task comprises of research, report writing, career planning and presentation within a real context.

You are required to:

• Report on the marketing communication industry of your choice
• Develop a career plan
• Develop and present a self-promotion piece for a marketing communication role

It has been designed to evaluate your ability to:

• Research and report on the marketing communications industry structure, its role in society and within particular organisations
• develop a stakeholder analysis relevant to particular organisations
• scope the impact of new and alternative communication technology on the marketing communications industry
• research and report on the current issues affecting the marketing communications industry.

You are required to address the following:

• Task 2.1 Develop knowledge of the marketing communication industry:

• Report on the marketing communication industry based on “Street University” case study
• Career plan
• Task 2.2. Apply knowledge of the marketing communication industry:
• Self-promotion piece for a marketing communication role within “Street University”
• Presentation of your self-promotion piece.