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Mar 02, 2024

Task 2 – Develop and apply knowledge of marketing communications industry.

You will work conduct research on a marketing communication industry of your choice, in order to develop a career plan and self-promotion piece for a possible role in the industry.

To complete this task, please refer to Appendix 1 – Relevant legislation and regulation.

This task comprises of research, report writing, career planning and presentation within a real context.

You are required to:

  • Report on the marketing communication industry of your choice
  • Develop a career plan
  • Develop and present a self-promotion piece for a marketing communication role

It has been designed to evaluate your ability to:

  • Research and report on the marketing communications industry structure, its role in society and within particular organisations
  • develop a stakeholder analysis relevant to particular organisations
  • scope the impact of new and alternative communication technology on the marketing communications industry
  • research and report on the current issues affecting the marketing communications industry.

You are required to address the following:

  • Task 2.1 Develop knowledge of the marketing communication industry:
  • Report on the marketing communication industry based on “Street University” case study
  • Career plan
  • Task 2.2. Apply knowledge of the marketing communication industry:
  • Self-promotion piece for a marketing communication role within “Street University”
  • Presentation of your self-promotion piece.

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Total: GBP120

fables template