+44 7743 307695
May 30, 2023

Ensure your initial response to the questions is submitted by 11:59 PM ET on Thursday, with at least two responses to classmates due by 11:59 PM ET on Sunday. Discussion Questions:

Why did the team opt to conduct a customer interview instead of resorting to a survey?

What unique perspectives did the team acquire from the interview that wouldn’t have been accessible through a survey?

How would you characterize IDEO’s human-centered innovation culture, process, and philosophy?

What are the fundamental elements?

While watching the customer interview video (Chapter 3.2 in the multimedia link), utilize Exhibit 7 in the case to address the following:

What valuable insights did the team gain from this customer that could inform the reimagining of the movie-going experience?

What are the most significant aspects of the team’s interaction with the customer during the interview?

Recent Post

Order this Assignment now

Total: GBP120

fables template