Ensure your initial response to the questions is submitted by 11:59 PM ET on Thursday, with at least two responses to classmates due by 11:59 PM ET on Sunday. Discussion Questions:
Why did the team opt to conduct a customer interview instead of resorting to a survey?
What unique perspectives did the team acquire from the interview that wouldn’t have been accessible through a survey?
How would you characterize IDEO’s human-centered innovation culture, process, and philosophy?
What are the fundamental elements?
While watching the customer interview video (Chapter 3.2 in the multimedia link), utilize Exhibit 7 in the case to address the following:
What valuable insights did the team gain from this customer that could inform the reimagining of the movie-going experience?
What are the most significant aspects of the team’s interaction with the customer during the interview?
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