Describe the changes needed to meet the presumed needs of the new target market

Select a product described as one of the “Biggest Product Flops” of 2019 that you will bring back to the market. To do this, you will need to engage in some research to understand why the product failed to connect with customers and/or become successful. Then, your job is to make it better and reintroduce it in 2022. Remember, you must conduct research to collect information needed to assemble your marketing brief. Your brief should: Describe the initial product, including original target market and reason(s) for failure Identify a new target market including specific segmentation criteria Describe the changes needed to meet the presumed needs of the new target market, these can include product design, packaging, distribution, and/or pricing Detail a specific promotional activity to support the revised plan (as detailed above). Your brief should be approximately 450-500 words. You must include a works cited/reference page listing all of the sources used in completing your assignment (not included in word count).

 

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