Introduction to Developing Organizational Vision

The purpose of research is to identify and develop a vision and direction for an organization or division within firm. It is a crucial task to establish a vision statement in order to connect with the firm`s values and its mission. Vision statement helps in defining the purpose for which business came into presence. Furthermore, strategic direction provides benefits to the firm in the form of sharing a sense of organizational direction and purpose. In the current study, public sector enterprise has been selected which is NHS. It is primary funded through central taxation and thus, provides a range of health services to people that are residing in UK. The report describes the key role of stakeholders in relation to the vision of organization. Further, it analyzes the factors that affect the enterprise and its vision. At the end, report is describing the implementation of vision and strategic direction within NHS.