INTRODUCTION
In context to determine crucial aspects of “Chop- Chomp Ltd”, it is necessary to make proper evaluation of their regular business. As it has been found that this particular company is operating in online meal-kit-style subscription business which is entirely focuses on meat marinades, spices and inventories. The primary objective is to enhance creatively to home cooking between all busy householders. In order to make proper analysis about overall performance of an organisation it is necessary to make proper swot analysis of their overall performance and growth position. According to the market research information, this particular company is developing a positive aligned with this trend (World Health Organization, 2013).
