QUESTION 1

ABC Mart is a 24-hour convenience store. It serves nearby residential communities and commercial and business establishments with daily needs like pre-cooked meals, snacks, pastries, and beverages like coffee, milkshakes, and canned and bottled drinks. Aside from food and drinks, a limited range of household goods, groceries, and over-the-counter medicine are available at the store. ABC Mart aims to serve Malaysians all over the country.

QUESTIONS 2

1. Draw (3) marketing channels for the consumer market with appropriate examples.
2. In order to plan the strategies for marketing channels, you have to understand each role/function of the different intermediaries. Please provide any 3 functions of intermediaries.
3. As a marketing manager of a company, you have to decide whether to use direct or indirect channels to deliver a product to your prospect. Determine your decision and reason.
4. Examine the 2 differences between direct and indirect marketing.