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May 17, 2023

    ABC Mart is a 24-hour convenience store. It serves nearby residential communities and commercial and business establishments with daily needs like pre-cooked meals, snacks, pastries, and beverages like coffee, milkshakes, and canned and bottled drinks. Aside from food and drinks, a limited range of household goods, groceries, and over-the-counter medicine are available at the store. ABC Mart aims to serve Malaysians all over the country.


    1. Draw (3) marketing channels for the consumer market with appropriate examples.
    2. In order to plan the strategies for marketing channels, you have to understand each role/function of the different intermediaries. Please provide any 3 functions of intermediaries.
    3. As a marketing manager of a company, you have to decide whether to use direct or indirect channels to deliver a product to your prospect. Determine your decision and reason.
    4. Examine the 2 differences between direct and indirect marketing.

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