By focusing on its strengths, its key customers, and the company’s underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.

This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market. It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes this summary, and chapters on the company, products & services, market focus, action plans & forecasts, management team, and financial plan.

Objectives

1. Sales increased to more than $10 million by the third year.
2. Bring gross margin back up to above 25% and maintain that level.
3. Sell $2 million of service, support, and training by 2022.
4. Improve inventory turnover to six turns next year, seven in 2021, and eight in 2022.