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May 20, 2023
Write a 3,000-word report which critically evaluates the strategy and financial
performance of a European airline.
Based on your analysis, you should produce four clear and
concise strategic recommendations for this airline.
Use the SWOT/TOWS analysis for this report, which requires you to analyse
the following:
* Internal strengths
* Internal weaknesses
* External opportunities
* External threats
Upon completion of this analysis, – produce four key recommendations using the TOWS
• S/O Strategy
• W/O Strategy
• S/T Strategy
• W/T Strategy
Each of your identified strengths, weaknesses, opportunities, and threats should be supported by
financial analysis of both operational and financial data.


Based on an actual financial report of the choosen airline
LO2: Synthesise airline financial performance metrics to develop a sound basis for financial judgements.
LO3: Critically evaluate the links between airline corporate strategy and financial performance.
Written in British English language
Use Arial 12 with 1.5 line spacing
3000 words -/+10%. (referencing not included etc.)
HARVARD Anglia style

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