INTRODUCTION
Business environment consist of both macro and micro factors which need to be consider at the time of running business effectively (Baden-Fuller and Morgan, 2010). Further, different types of changes coming in external market in relation to choices, preferences and perception of customers so it is important for all the businesses to make alteration in their organisation structure so they easily grab all the market opportunities and remove threats coming in this market. Therefore, for all the organisation it is important to scan all the external conditions and make innovation in their products and services which satisfy the customer most. Under this assignment the company which is pre-freed i.e. Sainsbury`s that is UK based retail organisation deals in grocery and clothing industries require to formulate such type of policies that help them in gaining competitive advantages over competitors.
