Imagine that you are the CEO of a shoe company. Your potential market for selling these shoes is endless. Consider how you can best tap into the diversity within your company to help you to improve your systems for marketing and selling your product. How can you attract a more diverse workforce and why might this be beneficial? Further, what are some ways that you might incorporate the diversity that you have into developing a workplace culture that values diversity?

**Rubric**

Did this assignment provide information on how to use the diversity that currently exists within the company in order to better market and sell the product?
Did this assignment explain how to attract a more diverse workforce and why this is beneficial?
Did this assignment describe some specific ways in which to incorporate diversity that exists currently into developing a workplace culture that values diversity?