How Do You Describe The General Perceptual Process?

Topic and presentation time for each group is assigned at the beginning of the course as in the table below. Required contents are basically to answer important questions for the assigned topics, given in the table. Typically, the contents would include:

– Explaining the concept(s).

– Explaining how to exploreobtain data to understand it.

– Explaining the role(s) it plays in Marketing.

– Giving examples of how it is applied by brandsmarketers

– The contents must not be restricted to the textbooks. Other findings from academic and professional sources must be used additionally to provide further angles of the concepts and how they are applied in real business contexts.

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