Introduction
In this research report we will be accomplishing a survey in the area of marketing strategies, in this context the researcher would be analyzing the benefits of product promotion strategies in supermarkets. Marketing strategies helps an organization to build, communicate and deliver the value to ultimate target customers with the help of tools like product, price, promotion, and distribution. The significance of promotional strategy is that it enables marketers to assess about the most effective communication method that involves various factors like advertising, personal selling, sales promotional activities and public relations.
