Influence on consumer preferences

Influence on consumer preferences

MBA Research proposal required.

Topic: Influence on consumer preferences for energy drinks. “Does the brand image or taste have more influence on consumer preferences for energy drinks ” ?

Please follow the below table of content when writing the porposal.

1. Abstract

2. Introduction

3. Research problem

4. Purpose and significance of the research

5. Research objectives

6. Scope

7. Conceptual theory

8. Research methods

9. Activity Timetable

10. Research Ethics

11. Possible limitations and implications

12. Conclusion

13. Reference list

14. Appendices

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