Question 1:

Is Globalization beneficial or detrimental? Utilize YOUR COMPANY as a case study to assess this statement.

a) Analyze how globalization impacts YOUR COMPANY, highlighting both positive and negative effects.

b) Identify and discuss the specific aspects of globalization that have positive or negative implications for YOUR COMPANY OR YOUR INDUSTRY.

Question 2:

In September 2021, Ford Motors announced its departure from the Indian market after operating since 1995, closing car manufacturing plants in Gujarat and Chennai.

a) Examine the challenges, such as government policies, competition, and market share, that contributed to this decision.

b) Share insights on Ford`s exit strategy and propose alternative options the company could have explored.

You can refer to the information provided in the following article:

Question 3:

Upon entering the Indian market in 1994, Kellogg’s faced significant sales decline in 1995 despite extensive marketing efforts.

a) Evaluate the cultural missteps that may have led to this decline.

b) Utilizing the 4Ps (Product, Price, Place, Promotion), analyze Kellogg’s strategy to revive its business.

Question 4:

Your company plans to expand into the Australian and Vietnamese markets. Using Hofstede`s cultural dimension theory, discuss strategies to adapt to cultural differences between these countries.

Refer to the chart provided at: for comparison.

Question 5:

China holds a competitive advantage in manufacturing Lithium-ion batteries for electric vehicles. Explain this advantage using Porter’s Diamond Model.

Question 6:

While markets have increasingly globalized over time, the COVID-19 pandemic and the war in Ukraine are disrupting the landscape of international business.

Elaborate on these disruptions with relevant examples to illustrate their impact on global markets and trade dynamics.