Question:
In a group consist of five (5) students, you are required to select a multinational company (MNC) as the basis of a case study. Once the company has been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the market entry strategies of the company. Ideally your report will contain: 1. Table of content 2. A brief introduction of the selected company.
Compare and contrast the concepts of business buying behaviour and consumer buying behaviour.
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