INTRODUCTION
Strategies play significant role in the success of business unit. Effective strategies support the firm in gaining success and sustaining in the market for longer duration. Present study is based on Vodafone which is operating in the mobile telecommunication field. Company is growing well in the international market (Ghezzi, Cortimiglia and Frank, 2015). It offers quality telecommunication services to consumers across the world. Present report will discus external environment of the industry. It will apply Ansoff`s growth vector matrix in respect to Vodafone. Furthermore, study will explain strategic capabilities and VRIO model. Porter`s five force model will be applied in the company context. In addition, assignment will use Bowman`s strategy clock model for identifying options available to the business.
