Sexy, healthy and 100% Australian-owned This unit examines linguistic approaches to media discourse. The language of news texts and television series will form a special focus of the unit, along with how images are used to construe meaning. We will explore general aspects of media institutions (news and television), the ways in which social identities are constructed in the media, differences between the language of various types of media texts, the rhetoric of persuasion and the discourses of popular culture.
Compare and contrast the concepts of business buying behaviour and consumer buying behaviour.
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