Introduction 

In this report a critical evaluation will be conducted about the case study of Executive Holloware and the quality problems that are being faced by the company. The report is also going to identify the various development theories and practices that are associated with the case studies and that must be followed by the company in terms of meeting the Expectations of the client that are associated with it. Quality management is one of the major aspects that is currently associated with the Global Business in terms of becoming profitable in nature and also ensuring defect that a company is capable of maintaining proper scenario in the market in which it is operating in (Pambreni et al. 2019). Quality management is capable of providing a company with a proper competitive advantage in the market and it is also capable of providing the companies with an opportunity to look at the various strategies by the help of his every possible to enhance the existing skill set of the employees that are associated with the company. Proper quality management is very much essential in terms of providing optimum quality and products to the customers that are associated with a company and Quality Management also provide the opportunity to a company in terms of meeting the Expectations of the target market in which it is operating in. Quality management is one of the major aspects that is the core aspect of this case study and it is very much important in terms of improving the profit margin of the company effectively and also ensuring the fact that the company is capable of providing optimum quality products to the customer that are associated with it (van Kemenade and Hardjono 2019). The main problem that has been identified in this case study is that the quality executive that is associated with the company is not capable of maintaining the workers effectively and efficiency of the workers are also not checked properly which creates an imbalance in the expectations of the company and the brand image of the company. The present scenario of the market in the study is that the company is losing a lot of money due to the quality of the products that are provided by it.

Critical Evaluation Of The Case Study

One of the major problems that has been identified about the company executive is that lack of quality control is decreasing the profit margin of the company and the oral brand image of the company might get hampered in the coming scenario. Quality control is a very important aspect when it comes to the brand image of the company and the overall sales margin of a company. Quality control is very much essential in terms of increasing concern among the customers and also providing satisfaction to the customers that are associated with the company. Quality control is very much helpful when it comes to the reduction of the production cost that is associated with the company. Under this context it must be stated that the production cost of the company is increasing as more and more products are being sent by the shopkeepers that purchase the product of the company due to the lack of optimum quality in the products. Quality control also ensure the fact that the resources that are associated with a company can be utilized effectively. Looking at the present perfect but the business is not clearly stated that the importance of quality control must be taken into account by a company in order to establish itself in the market and also gain a competitive advantage in the market in which it is operating in. In the case study it can clearly be identified that the company is capable of maintaining optimum quality of the product that are associated with it but due to the lack of proper engagement of the executive that are associated with the company in the quality control department the company is not capable of increasing its profit margin (Li et al. 2018). On one hand the products that are associated with the company and being sold at a faster rate but on the other hand the brand image of the company is been habit and the profit margin of the company is also not increasing which is a major concern for it in terms of its establishment in the market in which it is operating in. Lack of quality control might be very much essential for the company in terms of reducing the inspection cost that is been generated and the time that is being undertaken for conducting the survey on the quality of the product that are associated with the company.