Two tasks
1. Part 1. Case Study-Charity (600 words)-5 reference
You are to write a short case study focusing on how your brand creates value for its customers through its marketing.
2. Part 2. Report – (3,400 words) -MUST USE “Part 2. Report Template.doc“-25 references
You are to write a report recommending a relevant marketing strategy for your new ‘cause related’ product or range of products. The aim of which is to increase your brands engagement with the Gen Z target audience and also raise the profile and profitability of the chosen charity.
note
* The references must be academic and within 5 years
* replace with a suitable title
