MK4024 Marketing Plan.

chosen category and provide a rationale . ii) Prepare a strategic marketing plan in order to take this product to market (45 marks) iii) Appropriate format and supporting references.

Part I: New Product Development  Rationale (45%) You are required to develop a new product. The product should not take a physical form! Students should produce an A3 mood board which visually presents the product, brand name, logo, packaging and labelling. (You will not be assessed on your art work.) The purpose of the mood board is for the assessor to appreciate the nature of the product and its features. You are required to conduct secondary research.

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