Question 1:

a) Outline the entry decisions a firm must consider prior to going international.
b) Licensing is one entry mode companies choose when internationalizing. Discuss the advantages and disadvantages of licensing as a route to internationalization, using examples to support your answer.

Question 2:

In a short essay, describe three guidelines that managers should follow to achieve cross-cultural success.

Question 3:

In a short essay, use examples to describe four challenges of doing business in
emerging markets.

Question 4:

a) Describe two methods of government intervention.
b) Explain the four major defensive motives for government intervention.