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Jan 27, 2022
    • Question 1:

      a)Outline the entry decisions a firm must consider prior to going international.
      b)Licensing is one entry mode companies choose when internationalizing. Discuss the advantages and disadvantages of licensing as a route to internationalization, using examples to support your answer.

      Question 2:

      In a short essay, describe three guidelines that managers should follow to achieve cross-cultural success.

      Question 3:

      In a short essay, use examples to describe four challenges of doing business in
      emerging markets.

      Question 4:

      a)Describe two methods of government intervention.
      b)Explain the four major defensive motives for government intervention.

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