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May 12, 2023

CW2- Individual Promotion Campaign digital, social media & offline integrated marketing communications (IMC) plan: focus On your own,develop a digitalIMC plan to promote the brand you created in CW1.


Produce relevant promotional material to target your audience segments(buyer personas)effectively. It includes creating a promotion video of 1 min max, 3 social media posts ( hypothetical), a poster and a 1000 word essay.

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Total: GBP120

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