Provide a brief description of your approved company and the product you are planning to introduce as part of your marketing strategy plan.

Instructions:

For this discussion board, each Team Lead will post their team’s SWOT analysis for the approved company/product they will be pursuing for their term project/strategy plan. The SWOT should be entered into the discussion board (vs. attaching a Word document) so that all students can easily view and read it.

I. Provide a brief description of your approved company and the product you are planning to introduce as part of your marketing strategy plan.

II. State who you think your major competitor is and what type of products they have on the market.

III. Provide a few sentences about the importance and reason for SWOT analyses and why you are conducting this one.

IV. In a table format, state your company’s strengths, weaknesses and the outside elements that you see as your opportunities and threats. There are many templates online that you can use for this or create your own.

V. Each section should have at least five elements. Prioritize them by listing the most important element first and the least important last.

VI. List any resource you used at the end of your SWOT. Cite any source you use within the body of your discussion. Always use APA format.

VII. Critique two other team’s SWOT by responding to the following:

1. Does the SWOT appear to be comprehensive? Are the elements clearly stated and understandable?

2. Does the prioritization seem logical?

3. Did you find something in another team’s SWOT that you might have considered? How would it have enhanced your team’s SWOT?

4. Did you find something in another team’s SWOT that you think should be stated differently or eliminated? Why?

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