P – Bega Cheese is affected by the increased pressure on Government of Australia to comply with World Trade Organization’s regulations on food processing industry.
E – The company takes advantage of the Australian economy’s growth in the last two decades due to globalization and increased utilization of local resources.
S – High education level in Australia helps the company in hiring qualified and skilled employees and workers.
T – The use of latest technology helps the company in lowering its cost of production.
Threat of new entrants is low because of difficulties in achieving economic of scale.
Bargaining power of suppliers is low because of large number of suppliers compared to buyers.
Bargaining power of buyers is low because of a few firm to choose from.
The availability of few substitutes of the dairy products makes the threat to substitutes low.
Rivalry among existing firms is low because of very few firms operate in this industry.
awe.gov.au. 2022. Dairy in Australia. [online] Available at: <https://www.awe.gov.au/agriculture-land/farm-food-drought/meat-wool-dairy/dairy#industry-information> [Accessed 25 January 2022].
Begacheese.com.au. 2022. 2021 Annual Report. [online] Available at: <https://www.begacheese.com.au/wp-content/uploads/2021/10/Bega-Cheese-Ltd-Annual-Report-2021-Interactive.pdf> [Accessed 25 January 2022].
Dairysafe.vic.gov.au. 2022. Legislation and regulations. [online] Available at: <https://www.dairysafe.vic.gov.au/privacy-policy?catid=24&id=68:legislation-and-regulations> [Accessed 25 January 2022].
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