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Mar 30, 2023

Module Title: Introduction to Enterprise and Entrepreneurship
Module Code: QHO323
Module Leader: Olabode Olutunbi
Level: 3
Assessment Title: Group report
Assessment Number: Main (AE 1)
Assessment Type: Group Written Report
Restrictions on Time/Word Count: 3,000 words (+/- 10%)
Consequence of not meeting time/word count limit:
There is no penalty for submitting below the word/count limit, but students should be aware that there is a risk they may not maximise their potential
mark. Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the time/word count this will be taken in account in the marks given using the assessment criteria shown.
Individual/Group: Group
Assessment Weighting: 100%
QHO323 Introduction to Enterprise and Entrepreneurship Group Report-Solent University UK.

Assessment Task:
You should produce a 3,000-word GROUP report (+ relevant appendices as appropriate), outlining the following areas as a minimum:

 A description of the entrepreneur/s who started your chosen business,
including reflective comment on his/her/their current motivations and
behavioural characteristics and whether your observations of his/her/their
behaviour reflects the ‘norms’ of ‘typical’ entrepreneurial behaviour-sets

 Discussion of how he/she/they identified the original entrepreneurial idea
at the start-up/pre-start-up stage. Assessment as to whether they formally
researched and evaluated the business idea in detail before entering the
market, or whether they just ‘went for it’

 Comment on what he/she/they see as being unique and different about
their organisation and whether you perceive these differences as being
appropriate for the challenges faced by the organisation in today’s fast-
moving and competitive environment, and whether the organisation is
sustainable in this respect.

 Based on the theory, insights and observations that you have derived from
this module, you should provide 2-3 recommendations and rationale to the
entrepreneur as to what you would suggest should be done to ensure
sustainability of the organisation. The recommendations should be
consistent and appropriate to the organisation’s resources

 Based on the theory insights and observations that you have derived from
this module, you should provide recommendations and rationale as to what
the entrepreneur/s could do to ensure that the organisation develops (from
new) or enhances (an already existing) entrepreneurial culture.
Recommendations should be consistent and appropriate to the organisation’s resources and justified with appropriate reference to theory.
You might like to refer to local business support agencies and other business support providers if you feel that they would be of value to the

You will need to draw from a range of academic theories, models and insights that you have studied and derived from your study of this module, using a good range of credible academic references.

Suggested structure and headings for your Group Report:
The word count detailed below for each section of the Group Report is indicative only
1.Introduction (200 words)
2.Account and Findings of Entrepreneur/s behavioural characteristics, and
motivation in relation to contemporary enterprise and entrepreneurial
theory (800 words)
3.Account and findings of current business model and its suitability with
respect to contemporary business pressures (800 words)
4.Conclusions and recommendations to ensure sustainability of the
organisation (600 words)
5.Conclusions and recommendations to ensure that the organisation remains entrepreneurial (600 words)
6.Reference List (in Solent Harvard style)

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