Introduction

Business refers as engine behind development of society and growth of economy. Today, businessmen have a great influence on society, employment, governmental policies and politics as well. They conduct a business in order to improve living standard of people and maximize value for society (Muratovski, 2015). This report is based on analysis the approaches and challenges that companies should take for conducting business in ethical manner. This would help in giving more contribution towards sustainability of society. In this regard, Apple Inc. is taken to make a justification if this company is socially responsible or not. This American multinational technology- design, develop and sells electronic product, software, hardware and online services to customers. The present assignment is going to highlight weaknesses, approaches and challenges that may impact on future growth of this company. To hold this argument, some relevant models, internal and external examples etc. is being discussed in further part also.