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May 25, 2023
      • For your first assignment, you will be doing an industry analysis on an organization based on the materials covered in Modules 1-3. For this assignment, select a small-to-medium-sized business that is publically traded. You can locate a list of such companies at Yahoo! FinanceLinks to an external site.. My recommendation is that you select a company that you might be familiar with but with ample news coverage. Avoid private companies. Private companies have limited data available about them.
        Take your time with this decision. You will be using this company multiple times. Responses for this assignment average 1,200 words.


        Executive Summary
        Name of Company:
        Brief Introduction & Key Issues
        Provide a 1 page summary of the company
        Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the current reporting.
        Identify 3-5 competitors and list how they are competing.
        Analysis: There are two parts to the analysis
        External analysis (i.e. PESTLE, Five Forces)
        Internal analysis (i.e. VRIO)

        Ive also attached the book as well. Chapters 1-4, We also went over SWOT Analysis as well if that could be included in some form. If you could verifiy which Company you are choosing with me that would be great.

        Thank you!


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