+44 7743 307695
May 25, 2023
  • Begin your assignment by selecting a publicly traded small-to-medium-sized business that is listed on Yahoo! Finance. It`s recommended to choose a company with ample news coverage and avoid private companies due to limited data availability.
  • Take your time in making this decision, as you will be using the chosen company for multiple assignments.
  • Provide an executive summary that includes the name of the selected company and a brief introduction highlighting key issues.
  • Summarize the company`s profile in one page, including a brief introduction of the firm and an overview of the most pressing issues based on current reporting.
  • Identify 3-5 competitors of the chosen company and analyze how they are competing in the market.
  • Conduct an industry analysis, covering both external and internal factors.
  • For the external analysis, consider using tools like PESTLE analysis and Porter`s Five Forces to evaluate the industry`s macro environment and competitive dynamics.
  • For the internal analysis, utilize frameworks like VRIO to assess the company`s internal resources and capabilities.
  • Incorporate concepts from Chapters 1-4 of the provided book, focusing on industry analysis and strategic management principles.
  • You may also include a SWOT analysis as part of the internal analysis to identify the company`s strengths, weaknesses, opportunities, and threats.
  • Ensure your responses for this assignment average around 1,200 words to provide comprehensive coverage of the industry analysis.
  • Before proceeding, verify your chosen company with the instructor to ensure alignment with the assignment requirements.
Recent Post

Order this Assignment now

Total: GBP120

fables template