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May 30, 2023

Identify and tailor communication strategies to effectively reach diverse audiences and sectors [CEPH.18]

Key Resources Please review the following in preparation for this journal assignment: Website: Developing a Plan for Communication contents/participation/promoting-interest/communication-plan/main Website: Promoting Awareness and Interest through Communication Website: CDC’s Repository for Health Literacy

Guidance on Preparation Identify public health communication strategies used on social media sites (e.g., Twitter, Facebook, LinkedIn, etc.). You may find examples by reviewing the social media posts made by public health organizations (e.g., CDC, WHO, APHA). Find examples of social media communication strategies meant for at least three (3) different groups or target audiences. You may find one post that strategically targets three different groups or three separate posts that have one target audience each.

Example of multi-audience social media post: City of New York’s HIV-screening awareness campaign, called #BeHIVSure, on Twitter. There are three distinct audiences/groups targeted by this post: (1) gay men, (2) Latina women, and (3) Black men/women.

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