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May 30, 2023
Select communication strategies for different audiences and sectors [CEPH.18]
Key Resources
Please review the following in preparation for this journal assignment:
Website: Developing a Plan for Communication
://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-plan/main
Website: Promoting Awareness and Interest through Communication
https://ctb.ku.edu/en/table-of-contents/sustain/social-marketing/awareness-through-communication/main
Website: CDC’s Repository for Health Literacy Resources
https://www.cdc.gov/healthliteracy/index.html
Guidance on Preparation
Identify public health communication strategies used on social media sites (e.g., Twitter, Facebook, LinkedIn, etc.). You may find examples by reviewing the social media posts made by public health organizations (e.g., CDC, WHO, APHA). Find examples of social media communication strategies meant for at least three (3) different groups or target audiences. You may find one post that strategically targets three different groups or three separate posts that have one target audience each.
Example of multi-audience social media post:
City of New York’s HIV-screening awareness campaign, called #BeHIVSure, on Twitter. There are three distinct audiences/groups targeted by this post: (1) gay men, (2) Latina women, and (3) Black men/women.

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