SOC 302 Please Select A High Involvement Product.

Model of Consumer Decision Making

Please select a high involvement product or service and analyze the stages of the consumer decision making process. Include the problem recognition, internal and external information search, evaluation of alternatives and the purchase choice stages.  Comment on personal factors such as demographic influences, psychological factors such as perception, knowledge, ability, attitudes, personality and lifestyle and social factors, such as, the influence of opinion leaders, reference groups, family, social class, culture and subcultures.

Required:

Major paper assignment for an upper level degree course

Value: 20% of course mark

Purpose:

To give you an opportunity to apply the stags of the consumer decision making process to the purchase of a high involvement product or service and to explore the role of various personal, psychological, and social factors in the consumption process.

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