Social Media Strategies Campaigns Project
Objective:
The aim of this project is to cultivate a comprehensive understanding of social media strategies, campaigns, and analytics. Working in groups, you`ll undertake tasks such as auditing a company`s social media presence, devising a social media campaign, formulating an influencer marketing strategy, managing a social media crisis, or scrutinizing social media metrics. Each group must submit a detailed report.
Instructions:
Select a Topic and a Company: Opt for one of the following topics and choose a company to apply it to:
Social Media Audit: Conduct a thorough audit of the company`s social media presence across various platforms. Assess the content, engagement, and overall effectiveness of its social media strategy.
Social Media Campaign Development: Develop a comprehensive social media campaign for a hypothetical or real product/service. This entails platform selection, target audience definition, content strategy creation, and engagement and analytics planning.
Influencer Marketing Strategy: Devise a plan for an influencer marketing campaign, identifying suitable influencers, planning content, and measuring campaign effectiveness.
Crisis Management on Social Media: Craft a hypothetical scenario where the chosen company faces a crisis unfolding on social media (e.g., a product recall or PR scandal). Develop a crisis management plan to safeguard the company`s reputation.
Social Media Analytics: Analyze the company`s social media performance using publicly available data, focusing on metrics like engagement, follower growth, and sentiment analysis.
Report Structure:
Introduction: Provide a brief overview of your chosen company and why you selected the specific topic.
Methodology: Describe the methods employed for data collection and analysis.
Findings and Analysis: Present your project`s results, incorporating visuals like graphs or charts to augment your findings.
Discussion and Recommendations: Delve into the implications of your findings and offer actionable recommendations based on your analysis.
BEN02 Planning and Presenting a Micro-Enterprise Idea BTEC Level 1/2
Read MoreBTEC Unit 35: Engineering Services Delivery Plan for Sector-Specific Organizations | HND Level 5 Assignment 2
Read MoreTQUK Level 3 Administering Medication and Monitoring Effects in Adult Care Assignment
Read MoreUnit 10: 3D Modelling and Assembly Drawing for Vice – Engineering Design Portfolio BTEC Level 3
Read MoreWhy is it important that you correlate the appropriate information of the patient when they arrive for their appointment?
Read MoreNCFE Level 3 Roles and Responsibilities in Health And Social Care
Read MoreMP3395 Turbocharger Performance Evaluation and System Analysis CW2 Assessment, AY2024-25
Read MoreKey Research Policies and Funding Models at University of Strathclyde
Read MoreCIPD Level 5 Associate Diploma Key Assessment Questions
Read MoreLaw Assignment Questions Critical Legal Analysis & Solutions
Read More