Assignment Question

Read “Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company” (A) and answer the following questions: How should Molinas respond to Bozer’s instruction to accelerate growth, while not “diluting the focus” in Turkey or Central Asia? Is this a mandate for change or continuity? Explain. What are the top two or three criteria that Molinas should consider in her decision to centralize, decentralize or pursue a mixture of both within the expanded business unit across all functions (ex. Human resources, marketing, finance, technical, public affairs and communication, and commercial and customer services)? Are Molinas’ high performing, mostly all-female, all-Turkish senior leaders the right team to manage the newly combined business unit across the nine country locations?