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Apr 05, 2023

Module title :- Strategic Management
CRN :- 39297
Level :- 6
Assessment title :-  Assignment 1 – Written Assessment
Weighting with in module :-  This assessment is worth 50% of the overall module mark.
Assessment Information/Brief :-
To be used for all types of assessment and provided to students at the start of the module.
Information provided should be compatible with the detail contained in the approved module specification although may contain more information for clarity.
Strategic Management Assignment 1 – UK

How to submit
You should submit your assessment electronically via Turnitin on Black board.

As the University will mark assessments anonymously where this is possible please use your student roll number and not your name on your submission.

Assessment task details and instructions :-
You should…

Part A
i) Explain and evaluate Porter’s five forces.
ii) Identify a Strategic Business Unit (SBU) of your choice which operates within the UK market apply Porter’s five forces model to analyse your SBU’s industry and discuss.

Part B
i) Conduct a capabilities and resources analysis on your chosen SBU and discuss.

ii) Discuss the current position of your chosen SBU in the UK market using databases accessed through the library.
iii) How can the chosen SBU best use its capabilities and resources in the current economic climate to ensure long term survival of the business.

This assessment should be presented as a report using font size 12 and Times New Roman. Harvard APA 7 th Ed referencing style should be used throughout the assessment. Diagrams charts and images are excluded from the word count. An appendix can be included.

Assessment drafts will not be looked at by lecturers but students have access to Smarthinking a padlet to ask questions on and sessions will be provided for students to ask questions about the assessment with the lecturers.

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