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Introduction and Company overview:
STP discussion: Explain how this company segment the market; describe the features of their customers and use a perceptual map to illustrate their position in the market against their main competitors.
Structure Of Individual Presentation Assignment UK.
The marketing mix (i.e.: ‘7Ps’) discussion including:
Product: Develop simple product anatomy to explain the product.
Price: Discuss pricing strategies used by the company
Promotion: Analyse the methods of promotion used by the company
Place: Analyse the physical distribution and online distribution channels of the products by the company
Other 3Ps – Analyse the company’s Physical evidence, People and Process
Conclusion and Recommendation: Provide a discussion of the major findings and recommendations.
Structure Of Individual Presentation Assignment UK.
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