Syngenta is a global agribusiness

Case Study

Syngenta is a global agribusiness based in Switzerland  Chinese chemical company ChemChina made a takeover bid for the company in February 2016, valuing it at the equivalent of around $60 billion. Syngenta operates in many countries, including AustraliaÂ

Syngenta’s main business focuses on seeds and crop protection. Many of its products are chemical in nature.

You are required to complete the following tasks with respect to the case study of Syngenta:

Become familiar with the details of the cast study and then respond to the following tasks using data and commentary presented in the case study and referring to relevant content of BM101:

  1. Do you think the Solutions Syngenta is putting together, such as PLENETM and TEGRATM, will be successful in the marketplace? Explain your response.
  2. How can Syngenta increase acceptance and build customer trust to ensure their strategy is sustainable in the long run? Explain your response.
  3. Given the large differences in agronomic practices, crops and regulations around the world, can a global company be grower-centric? Explain your response.
  4. Do you think a takeover by ChinaChem will affect world wide demand for Syngenta’s products? Explain why.

Your case study is to be presented in report form, structured as follows:

  • Title page
  • Table of contents, with page numbers indicated
  • Executive summary
  • Introduction
  • Major points, responses or arguments, set out as separate subsections
  • Discussion (if not already incorporated into the major points)
  • Conclusion
  • References

Marking Rubrics

The following pages contain the marking rubrics assignment 3.

Each rubric sets out marking criteria (the first row of each rubric) and the standards associated with each range of marks (the first column of each rubric).

Assignment 3: Marking Rubric

Criteria ? Standard ? Exceptional Excellent Satisfactory Pass Unsatisfactory Maximum Marks Your Marks
Do you think Solutions will be successful in the marketplace? Explain your response. Perceptive and discerning articulation of the ‘why’ and ‘how’ in relation to each point with convincing supporting evidence from the case study and / or other sources Perceptive articulation of the ‘why’ and ‘how’ in relation to each point with mostly convincing supporting evidence from the case study and /or other sources Perceptive articulation of the ‘why’ and ‘how’ in relation to each point with some convincing supporting evidence from the case study and / or other sources Articulation of the ‘why’ and ‘how’ with some supporting evidence from the case study and / or other sources Insubstantial articulation of the ‘why’ and ‘how’ with little or no supporting evidence 20
How can Syngenta ensure their strategy is sustainable in the long run. Explain your response. Perceptive and discerning articulation of the ‘why’ and ‘how’ in relation to each point with convincing supporting evidence from the case study and / or other sources Perceptive articulation of the ‘why’ and ‘how’ in relation to each point with mostly convincing supporting evidence from the case study and /or other sources Perceptive articulation of the ‘why’ and ‘how’ in relation to each point with some convincing supporting evidence from the case study and / or other sources Articulation of the ‘why’ and ‘how’ with some supporting evidence from the case study and / or other sources Insubstantial articulation of the ‘why’ and ‘how’ with little or no supporting evidence 20
Can a global company be grower-centric? Explain your response. Perceptive and discerning articulation of the ‘why’ and ‘how’ in relation to each point with convincing supporting evidence from the case study and / or other sources Perceptive articulation of the ‘why’ and ‘how’ in relation to each point with mostly convincing supporting evidence from the case study and /or other sources Perceptive articulation of the ‘why’ and ‘how’ in relation to each point with some convincing supporting evidence from the case study and / or other sources Articulation of the ‘why’ and ‘how’ with some supporting evidence from the case study and / or other sources Insubstantial articulation of the ‘why’ and ‘how’ with little or no supporting evidence 20
Do you think a takeover by ChinaChem will affect world wide demand for Syngenta’s products. Explain why. Well-integrated, first person commentary supported by clearly identified evidence Well-integrated first person commentary supported by some evidence First person commentary supported by some evidence First person commentary supported by little evidence Poorly articulated commentary with little or no supporting evidence 20
Required format of report Required format followed in all respects Required format followed with one or two minor lapses Required format followed with a few minor lapses Required format followed in most respects, but one or two major lapses Little or no evidence of the required format 5
Quality of written communication Well-crafted control of the conventions of academic writing to produce fluent argument that creates meaning and effect Control of conventions of academic writing to produce fluent argument that clearly conveys meaning Few minor lapses in control of the conventions of academic writing with few instances of impaired fluency Some minor lapses in control of the conventions of academic writing with some instances of impaired fluency Frequent lapses in control of the conventions of academic writing and grossly impaired fluency 10
Consistent citation and referencing Comprehensive citation and appropriate referencing with consistent adherence to referencing conventions Comprehensive citation and appropriate referencing with few minor lapses in adherence to referencing conventions Few citation and / or referencing omissions, with few lapses in adherence to referencing conventions Some citation and / or referencing omissions and / or some lapses in adherence to referencing conventions Frequent citation and / or referencing omissions and / or frequent lapses in adherence to referencing conventions 5

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