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Oct 24, 2021

Case Study

Syngenta is a global agribusiness based in Switzerland  Chinese chemical company ChemChina made a takeover bid for the company in February 2016, valuing it at the equivalent of around $60 billion. Syngenta operates in many countries, including Australia 

Syngenta’s main business focuses on seeds and crop protection. Many of its products are chemical in nature.

You are required to complete the following tasks with respect to the case study of Syngenta:

Become familiar with the details of the cast study and then respond to the following tasks using data and commentary presented in the case study and referring to relevant content of BM101:

  1. Do you think the Solutions Syngenta is putting together, such as PLENETM and TEGRATM, will be successful in the marketplace? Explain your response.
  2. How can Syngenta increase acceptance and build customer trust to ensure their strategy is sustainable in the long run? Explain your response.
  3. Given the large differences in agronomic practices, crops and regulations around the world, can a global company be grower-centric? Explain your response.
  4. Do you think a takeover by ChinaChem will affect world wide demand for Syngenta’s products? Explain why.

Your case study is to be presented in report form, structured as follows:

  • Title page
  • Table of contents, with page numbers indicated
  • Executive summary
  • Introduction
  • Major points, responses or arguments, set out as separate subsections
  • Discussion (if not already incorporated into the major points)
  • Conclusion
  • References

Marking Rubrics

The following pages contain the marking rubrics assignment 3.

Each rubric sets out marking criteria (the first row of each rubric) and the standards associated with each range of marks (the first column of each rubric).

Assignment 3: Marking Rubric

Criteria ?Standard ?ExceptionalExcellentSatisfactoryPassUnsatisfactoryMaximum MarksYour Marks
Do you think Solutions will be successful in the marketplace? Explain your response.
Perceptive and discerning articulation of the ‘why’ and ‘how’ in relation to each point with convincing supporting evidence from the case study and / or other sourcesPerceptive articulation of the ‘why’ and ‘how’ in relation to each point with mostly convincing supporting evidence from the case study and /or other sourcesPerceptive articulation of the ‘why’ and ‘how’ in relation to each point with some convincing supporting evidence from the case study and / or other sourcesArticulation of the ‘why’ and ‘how’ with some supporting evidence from the case study and / or other sourcesInsubstantial articulation of the ‘why’ and ‘how’ with little or no supporting evidence20
How can Syngenta ensure their strategy is sustainable in the long run. Explain your response.Perceptive and discerning articulation of the ‘why’ and ‘how’ in relation to each point with convincing supporting evidence from the case study and / or other sourcesPerceptive articulation of the ‘why’ and ‘how’ in relation to each point with mostly convincing supporting evidence from the case study and /or other sourcesPerceptive articulation of the ‘why’ and ‘how’ in relation to each point with some convincing supporting evidence from the case study and / or other sourcesArticulation of the ‘why’ and ‘how’ with some supporting evidence from the case study and / or other sourcesInsubstantial articulation of the ‘why’ and ‘how’ with little or no supporting evidence20
Can a global company be grower-centric? Explain your response.Perceptive and discerning articulation of the ‘why’ and ‘how’ in relation to each point with convincing supporting evidence from the case study and / or other sourcesPerceptive articulation of the ‘why’ and ‘how’ in relation to each point with mostly convincing supporting evidence from the case study and /or other sourcesPerceptive articulation of the ‘why’ and ‘how’ in relation to each point with some convincing supporting evidence from the case study and / or other sourcesArticulation of the ‘why’ and ‘how’ with some supporting evidence from the case study and / or other sourcesInsubstantial articulation of the ‘why’ and ‘how’ with little or no supporting evidence20
Do you think a takeover by ChinaChem will affect world wide demand for Syngenta’s products. Explain why.Well-integrated, first person commentary supported by clearly identified evidenceWell-integrated first person commentary supported by some evidenceFirst person commentary supported by some evidenceFirst person commentary supported by little evidencePoorly articulated commentary with little or no supporting evidence20
Required format of reportRequired format followed in all respectsRequired format followed with one or two minor lapsesRequired format followed with a few minor lapsesRequired format followed in most respects, but one or two major lapsesLittle or no evidence of the required format5
Quality of written communicationWell-crafted control of the conventions of academic writing to produce fluent argument that creates meaning and effectControl of conventions of academic writing to produce fluent argument that clearly conveys meaningFew minor lapses in control of the conventions of academic writing with few instances of impaired fluencySome minor lapses in control of the conventions of academic writing with some instances of impaired fluencyFrequent lapses in control of the conventions of academic writing and grossly impaired fluency10
Consistent citation and referencingComprehensive citation and appropriate referencing with consistent adherence to referencing conventionsComprehensive citation and appropriate referencing with few minor lapses in adherence to referencing conventionsFew citation and / or referencing omissions, with few lapses in adherence to referencing conventionsSome citation and / or referencing omissions and / or some lapses in adherence to referencing conventionsFrequent citation and / or referencing omissions and / or frequent lapses in adherence to referencing conventions5

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