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Jan 01, 2022

As a leader, you should have strong communication skills to ensure that your team understands and can communicate with each other. You cannot effectively lead others if you do not have strong communication skills. It is important for a leader to understand the theory and practice of effective communications so that he or she can assess which model would work best in their situation, given any available information about other peoples needs. Some theories that you may wish to research further are explored below.

Linear Models

Linear models are described as being one-way because only one person is actively communicating and sending a message or information with a recipient receiving it passively. Linear communication is especially common in organizations where there might be many people at different levels in the hierarchy who might be able to influence what happens. In these circumstances, those people with less power are more likely to take a passive role as recipients whereas those that have more power will actively use it as senders.

Aristotles model

Aristotles model is the earliest communication system that has been used to convey information for centuries. The central tenet of this theory is that communication is inextricably linked to culture. This model suggests that in order to create an effective message, one must understand who the receiver will be and their form of socialization. The level of knowledge or education they have acquired will inform how complex you need your message to be in order for it to be understood. In addition, you will also need to understand the background and culture of the receiver because if they have been educated or socialized in a different way from you then your messages may still be unclear.

In order to give an effective message, Aristotle believed that it should contain five key components:

  1. The speaker (themselves)
  2. The speech (what they say)
  3. The occasion (location and situation)
  4. The audience (to whom they are speaking)
  5. The effect (the desired outcomes)

The most famous advocate of communication, Aristotle identified three strategies that are used to influence others. These include:

  1. Ethos the ethical approach. Your own personal value system is used to establish credibility with an audience.
  2. Logos the logical approach. Facts are presented in a clear, coherent manner to build up the argument logically and logically.
  3. Pathos appeals to an audiences emotions. This is often used by politicians talking about the need to keep the United States safe, powerful or powerful

With careful consideration of the five components of Aristotles model, you will be able to give a clear and compelling message.

Laswells model

The Structure and Function of Communication in Society is a 1948 publication by Laswell. This theory looks at how messages vary depending on where they are sent and the social and technical context of the time in which they were developed.

Laswells model of communication is a one-way linear model that suggests a sender sends a message to a receiver through some form of media. This can include face-to-face conversations, phone calls, or even written letters. The important components in this model are the sender and the receiver. In order for each person to effectively send and receive the message, they must have an understanding of what they are getting into. He breaks down communication into five key components:

  1. Control analysis (who sent the message?)
  2. Content analysis (what is the message?)
  3. Media analysis (through which channel was the message sent?)
  4. Audience analysis (to whom was the message sent?)
  5. Effect analysis (what are the effects of the message?)

Laswells model was developed to improve communication via the media. Due to the rise of technology, it was necessary for communication to become more efficient and effective. This model is still used by many companies in order to effectively communicate with its customers on a one-to-one level without having too much information spill in all directions which can cause confusion and inefficiency in an organization.

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