Written Assignment - 1500 (plus or minus 10%) words (50%)

Please write a short description of about 500 words for each of these questions, giving with examples to illustrate your application for the learning outcomes for this module:

1. Positioning is an important aspect of marketing. Explain how a marketer might use a "perceptual map." Give examples (500 words)

2. Explain what is meant by the 7P`s of the "marketing mix" Give examples (500 words)

3. Describe what is meant by the "triple bottom line" in relation to modern marketing. Give examples (500 words)

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