The Marketing Intelligence is to assess the learnerís knowledge of the all aspects of the unit understand the purchase†decision-making†process and how marketing research techniques are used to contribute to the development of marketing plans.
1.1 describe the main stages of the purchase decision making process
1.2 explain theories of buyer behaviour in terms of individuals and markets
1.3 explain the factors that affect buyer behaviour
1.4 evaluate the relationship between brand loyalty, corporate image and repeat purchasing
2.1 Evaluate different types of
2.2 Use sources of† achieve marketing research objectives
2.3 Assess the validity and reliability of market research findings†
2.4 Prepare a marketing research plan to obtain info
4.1 Evaluate techniques of assessing customer response
4.2 Design and complete a customer satisfaction survey
4.3 Review the success of a completed survey†
3.1. Carry out an assessment ot market size trends vithin a selected maikei of your choice.
3.2. Describe a plan and carry out a competitor analysis for one of the following organisa tiOns. 4eĽ( Sí t/E ›ŗYŪ r(wr
3.3. Using the selected organisation above (3.2), evaluate the opportnniies and threats for a given product or service (3.3)†