The aim of this Unit 18 Advertising and Promotion Assignment Wembley Park is to provide learners with the understanding and skills for using advertising, promotion and marketing communications effectively. Learners will put this into practice by planning an integrated promotional strategy.
Wembley Park is the new lifestyle tourist destination emerging around Wembley Stadium, bringing new shopping, leisure facilities, homes and public spaces to create a dynamic destination and neighbourhood for London. Visiting Wembley Park will be about the fun of meeting friends, finding a bargain and enjoying a meal out. Wembley Park will be home to a growing and exciting neighbourhood that caters for the tastes of everyone. A destination not just for the big day, but for every day - combining urban parkland, great shopping, good food, thousands of new homes, hotels, entertainment and leisure facilities.
Everything you need in one place
With the opening of London Designer Outlet, Wembley Park will become a true everyday destination as well known for the satisfaction of finding a bargain, the thrill of the latest blockbuster and the enjoyment of a good meal, as it is for the excitement of the big event. It is also a significant commercial development, offering a number of strong business opportunities, including retail space and the generation of new jobs. Wembley Park will welcome millions of people every year to enjoy world-class entertainment and sporting events and an outstanding retail and leisure offer that together will provide visitors with a day out like no other. It will also be home to thousands of new high quality homes and a new community who will enjoy Wembley Parks amenities, tree-lined boulevards, artisan markets and more. Wembley Park makes a great day out, find out more at
Assume the role of an Advertising Executive in a major Central London advertising agency. Your agency has been approached by the Wembley Park management and asked to make a proposal to handle an advertising campaign for the Park aimed at helping it achieve its goals.
Taking the role of an Advertising Executive, write a report to your client (Wembley Park) that addresses the following areas:
Your presentation should use an appropriate format such as power points slide with speaker notes or any other presentation format agreed with your own lecturer. Your presentation should address the following areas:-