What are the limitations of using just demographic information to identify your customers?

  1.  How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? What are the limitations of using just demographic information to identify your customers?
  2. Tazo makes a blend of exotic green teas, spearmint, and rare herbs into a tea called Zen. Using Maslow’s hierarchy of needs, explain which need(s) are being fulfilled by this tea.

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